Using BrandSpark’s 15 years of CPG research experience and the 200,000+ Shopper Panel - Shopper Army is a suite of tools designed to map product and shopping experiences in a way to help you make business decisions. We call these tools 'missions' and send members of our community on these missions to gather insights and amplification content!


Ratings & Reviews Mission

What it does

Cost-effectively generate online Ratings & Reviews to get your product noticed on e-commerce

Why brands need it

  • “I need Ratings & Reviews on e-commerce and brand sites to help my product stand out”
  • “My team needs claims, credentials, and testimonials to integrate into our product marketing plans”
  • “I want to strengthen my retail conversations by showing product reviews from specific retail shoppers”

why brands love it

  • Available for products that are pre-launch as well as those in-market.
  • Fully integrated with Bazaarvoice
  • Simple cost-effective solution.
  • We manage all the logistics for you, whether through shipping, coupon, or redemption.
  • Leverage the many high quality testimonials, certified claims and credentials generated from the mission.

In-Store Experience Mission

What it does

Uncover deep shopper insights; drive specific shopper actions and turn insights into retail sales by gaining an intimate understanding of their shopping journey.

WHY BRANDS NEED IT

  • “I have a great product that is not getting from retailers’ shelves into shoppers’ baskets.  I need to know why and how to fix it.”
  • “I need to know what in-store triggers to leverage and what barriers to manage to win with the category shopper”
  • “I need real data from shoppers to design our shopper marketing strategy”

WHY BRANDS LOVE IT

  • Provides quantitative and qualitative content to support retail conversation and shopper marketing strategy.  
  • Understand the natural and undirected shopping journey.
  • Understand how well your product/brand is breaking through at different retailers.
  • Reveal how different shopper segments (basket size, mind-set, planning, etc.) are approaching your category and your brand.
  • Map the emotional state and decision making process of the shopper at your category shelf.
  • Compare the efficacy of product merchandising by retailer. 

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In-Home Usage Mission

What it does

A large-scale interactive in-home usage test to better understand how shoppers react to, experience, and understand your new or existing product. 

WHY BRANDS NEED IT

  • “I need to move beyond employee testing and Central Location Testing to get actual product experience from a lot of different people”
  • "I need to know how much market potential my product has, and how to best unlock this potential"
  • “My product isn't performing well - I need to determine why, and how to improve it.”

WHY BRANDS LOVE IT

  • Available for products that are pre-launch as well as those in-market.
  • Provides a full product assessment with BrandSpark's extensive CPG product benchmarked KPIs. 
  • Identifies the real barriers and motivators to trial and repeat, with recommendations on how to adjust messaging, formulation, and strategy. 
  • Provides strong support for retailer sales conversations.
  • Optimize in-store strategy by understanding where shoppers will expect to find it, how they will shop for it, and which retailers are best suited for it.
  • Quantify product impact by measuring cannibalization and incremental growth.
  • A cost effective way to profile how people are naturally interacting with your product, and what the triggers of a good or bad experience are. 

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Head-to-Head Usage Mission

What it does

Learn how to win versus competition and/or understand how product alternatives compare in actual consumer usage experiences. 

WHY BRANDS NEED IT

  • “I need to know how our product stands up in the category, and if I should invest in marketing or development” 
  • “I need to know which SKU or line I should invest in. Which one should I drop?”
  • “I need to know what impact a modification will have on actual consumer product experience” 

WHY BRANDS LOVE IT

  • Benchmark your product to others in the category; understand your strengths, weaknesses and opportunities for marketing investment.
  • Profile your entire category line-up, investing in the strong ones and replacing the weaker ones.
  • Quantify how changes to directions, formulation, or packaging will impact product experience.
  • Leverage results from this mission to support retailer conversations and B2C superiority claims.

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